Visual Design Foundations

“The foundational elements of print-based design – typography, grids, space, scale, color, and use of imagery – guide visual treatments. These elements do far more than please the eye. They create hierarchy, meaning, and focus.”
Material Design

Typography

Gotham Narrow is the Auckland Museum typeface. This typeface must be used in all digital products. The Gotham Narrow Font family was designed and is distributed by Hoefler & Co. You are required to purchase a license here.

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Colour

Colour should be consistent with the gallery or exhibition your digital product sits in. You will be provided with a colour palette to adhere to.

In choosing background and text colours, the Material Design Colour Tool has an accessibility feature which can be used to check contrast and text eligibility.